How To Start Your Own Fashion Jewelry Business

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There are many opportunities to sell jewelry online, but competition can be fierce. Established large brands dominate with large advertising budgets, large social media followings, and established brand recognition, making it difficult for smaller, innovative jewelry companies to sustain.

How To Start Your Own Fashion Jewelry Business

How To Start Your Own Fashion Jewelry Business

However, global online jewelry sales are expected to grow by 11% by 2021. The rise of direct-to-consumer (DTC) markets is allowing new jewelry companies to emerge and gain market share over traditional brick-and-mortar jewelry stores.

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Starting your own jewelry business in a highly competitive market can seem daunting, but if you follow the right steps to create a brand that offers something unique to online shoppers, you will be well on your way to great success.

In this post, we will discuss everything you need to know about how to start and run an online jewelry business.

Since the jewelry and jewelry market is very competitive, you must first identify a niche or specialty by offering products that are hard to find or non-existent.

A prime example of DTC Ocean & Co.’s successful jewelry brand. , which sells high-quality, eco-friendly jewelry and donates a portion of sales to organizations dedicated to reducing ocean pollution. Their jewelry line serves the purpose of attracting a specific audience based on value.

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There are many ways to hang your jewelry. You can sell jewelry designed for a specific audience and/or for a specific purpose (weddings, parties, theme parties, etc.). The possibilities are endless when starting a jewelry line. Here are some of the most common types of jewelry brands:

Costume jewelry, also known as fashion jewelry, is used for everyday purposes. Unlike fine jewelry, costume jewelry uses cheap imitation materials such as synthetic diamonds, wood, plastic, brass, copper and other metals.

A piece of costume jewelry should be reasonably priced, from $1 to $100. A good example is BaubleBar, one of the largest online brands that sell affordable jewelry. They initially launched the brand with an emphasis on affordable jewelry products. After gaining popularity, they expanded their product line by offering high-end ‘luxury’ products.

How To Start Your Own Fashion Jewelry Business

If you​​​​are thinking about selling costume jewelry, you need to develop a pricing strategy for your products that is affordable. Otherwise, you may lose a lot of potential customers.

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Fine jewelry is made of precious metals and precious stones such as gold, silver, platinum, diamonds and rubies and is often associated with a luxurious lifestyle. These types of jewelry are elegant, high quality and are usually worn on special occasions.

For example, Brilliant Earth is a fine jewelry brand that offers vintage-inspired engagement and wedding rings. Unlike going to a jeweler and picking a ring out of a box, Brilliant Earth offers an innovative online shopping experience and allows buyers to fully customize their ring (eg metal type, gemstone, shape, etc.).

Fine jewelry can cost anything from $100 to $3,000 (sometimes more), depending on the type of materials used, size, source and brand reputation.

The popularity of online marketplaces like Etsy shows that consumers are willing to buy handmade jewelry and other handmade products. Handmade jewelry cannot be mass produced, but it is a viable option for business owners who want to make and sell unique jewelry or customized pieces.

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Marketplaces like Etsy offer a great opportunity for jewelry artists to sell their custom pieces and build a following, but unless you’re willing to take on the role of jewelry designer and marketer to attract Etsy buyers to your store, the competition is tough. It can be very intense. Even if you make each piece by hand or custom make a piece of jewelry, measurement is difficult.

Although the competition is tough, there are great opportunities to build your jewelry brand. Here are some statistics that show the current state of the online jewelry market:

The jewelry industry is expected to reach $480 billion by 2025. China, the United States and countries throughout Europe are all major gold markets. However, as per capita income rises in newly industrialized countries, jewelry is expected to take a larger share of sales.

How To Start Your Own Fashion Jewelry Business

Specialty jewelers make up 43% of the industry’s total US sales. Finding a unique niche in the jewelry market can help you stand out from the competition.

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Fashion jewelry will continue to sell luxury jewelry at 10% on e-commerce. When shopping online, buyers are willing to buy jewelry at a lower price than paying $1,000 for one piece. That is why it is difficult to buy online without trying it first.

If you want to start selling jewelry online, you’ve come to the right place. Below we outline 10 steps you should take before starting a jewelry business.

Before fixing your jewelry business idea, first make sure you have a reasonable target market, preferably one that is not oversaturated. When consumers begin their online search for jewelry, they often already have in mind what they are looking for. So always consider the type of customer you are trying to attract and find out what they are looking for.

Understanding your ideal customer can help you improve your return on ad spend (ROAS) through better targeting, ultimately reducing your costs and driving more sales.

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Once you know the type of jewelry you want to sell and the audience you want to attract, it’s time to look at your competition. Learn how to gain a competitive edge by researching pricing, offers, social media channels, social marketing strategy, reviews and press releases. You need to pay attention to what your competitors are doing and find ways to further differentiate your products.

Let’s say your competitor sells clothing jewelry for teenagers, but their negative reviews tell you how fast things are going. With that information, you can decide to develop ways to extend the life of your costume jewelry products or offer an extended return policy.

Another potential competitive advantage to look for is speed of delivery, as delivery can build customer loyalty. Most online shoppers want their products delivered within two days. If you want to offer two-day shipping and compete with jewelry brands sold on Amazon, you may want to consider partnering with a third-party logistics (3PL) provider.

How To Start Your Own Fashion Jewelry Business

Whether you are financing yourself or getting financing from a bank, family member, e-commerce company, or fund, you will need a detailed business plan. Creating a business plan allows you to calculate the number of products you need to produce and the profit margin. A business plan also makes you look legitimate to financiers and makes a good first impression when it comes to convincing them to invest. Choose the structure that is right for your business. A limited liability company (LLC) or sole proprietorship is also an important part of your business plan.

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Think of a creative name that matches your brand’s mission and purpose. Your business name should be unique enough that your customers remember it, but not so abstract that people don’t understand what kind of product you sell.

You may also want to check with the US Trademark Office to see if your company is eligible for a trademark registration or does not currently have a trademark registration. Even with that name, you’ll want to check domain availability with web domain and hosting sites like

If you are interested in jewelry because it is your passion, this is the easy part. There are many great places to find inspiration, including your favorite jewelry designers and the latest trends. After you design your product, you need to figure out how to manage production and secure mass supply.

Once you have a design concept for your jewelry line, you will need to research potential manufacturers and decide if you will manufacture the products domestically or abroad. If you​​​​are​​making​​your​​design​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ by hand by hand, you need to buy jewelry tools and equipment.

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It can also be helpful to ask other jewelry designers about reliable wholesale distributors or learn about obtaining a reseller license. This will help you avoid paying local sales tax on large purchases.

Designing your brand identity can help your packaging and marketing stand out, all of which help create a seamless experience. Find a great custom packaging company to work with, like Noissue or Packlane, to make your packaging stand out.

Don’t forget your site! It’s also worth hiring a graphic designer to help you create your logo and other branding materials for a consistent brand look and feel. Now consider using project management software so that your web developers, graphic designers and marketing teams have a central communication platform. each other.

How To Start Your Own Fashion Jewelry Business

Finding potential customers for your first sale can be a challenge for a new jewelry business. Target your marketing to the demographic most likely to buy. When you​​​​are​​focusing​​on​​building​​your​​customer​​base,​​use​​the​​research​​that​​you​​have​​gathered,​​including​​an​​understanding​​of​​your​​competition.

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