Jack Dorsey
Home Decor 60s 70s – If you haven’t seen it before, you should check out the photo of the London store “Big Biba”. The seven-story store opened in Kensington in 1973 following Barbara Hulanicki’s fashion boom. Although Biba is associated with the 1960s (the first store opened in ’64), the interior of Big Biba is in many ways similar to the 70s. There are large prints on the floor, curved edges, soft geometric shapes, and brown and orange accents. An Art Deco inspired look reminiscent of the golden age of Hollywood, with animal print and pearl fringe and an eclectic mix of trinkets and low key lighting to bring it all together. It’s made to feel intimate, almost glamorous – a clear rejection of the glossy and artificial color palette of the 60s.
British fashion model Twiggy wearing a black dress with a black hat and suede high heels at Biba’s Kensington, 1971
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Until a few years ago, the interior of the 70s remained the worst decoration. The rise of Britpop in the 90s created pockets of 70s nostalgia, and a few trends from the decade took on a life of their own (hello, houseplants), but for the most part, 70s home style, especially wallpaper, focused on autumn. , is defined as a fatal error. Funny books have been written about it, eg
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. On the Internet, forums are full of people asking, “Why were colors so popular in the 1970s?”
But the interior of the 70s is back. Little by little, small techniques such as macramé, rattan and wood entered modern interior design, and the current decade has been welcomed with open arms. But why the 70s? And what happens now?
When it comes to design, the 70s was a time of playfulness, eclecticism and optimism. As Dr. According to David Heathcote, senior lecturer in graphic design and illustration at the Liverpool School of Art and Design, the period was defined by a shift from modernism to something more free-thinking. “There are no different types or variants – it’s a free for all. Even when referring to the original, the type of history that first made it, it’s a unique look and play, timeless without meaning.”
For builders and interior designers, the 70s marked a shift in the idea that your home could be a game. “I think there are a lot of things that people take for granted,” said Dr. Heathcote says. “They understand the concept that they can have things in many different ways. It’s a crazy time.”
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That Dr. What Heathcote calls the “wardrobe culture” of all the traditional ways of the 60s means that there are many people coming into the 70s who take their traditional ways from their clothes into themselves. “You’re a rebellious young man, you leave home, find a house you want to live in and change it – all the effort you put into your clothes is put into your house.”
The desire for this experiment can be linked to the broader understanding of freedom and curiosity about the world that emerged in the 70s. Much of the restoration of art (especially in materials such as rattan and art such as macramé) can be traced back to what Dr. Heathcote calls it “a growing interest in, for lack of a better term, ‘ethnic’ culture.” There are ideas and liberal ideas that involve not only accepting but enjoying other cultures, and by showing these feelings in your home, you make yourself “adopt the style of the country”. It’s a home building concept that reflects the popular backpacker and hippie style of the 70s – recently seen in BBC One’s The Serpent.
The problem with our understanding of the 70s as dark and light is actually not so much about color as light and dark. This is the time to switch to bright colors, velvety and downright glamorous accessories. The incredible influence of places like Biba required the incredible brilliance of the 60s. Attractive design by 70s standards is the point. Dr. Heathcote says: “There’s a very dramatic aspect to a lot of ’70s architecture. “It’s like the social acceptance of authority that started in the late ’50s and ’60s turned into design because there’s a lot of danger in a prison-like prison. place within its borders.”
Finally, despite the economic hardships at home, the 70s had a sense of hope for the future as travel and technology grew. This is reflected in architecture: things may be bad now, but they can get better. Perhaps our renewed interest in 70s architecture in 2021 speaks to our desire to return to a sense of optimism and curiosity and (for example) joy. But unlike the 70s that went on, we look back now and seek solace in a decade that seems a world away.
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Estelle Bilson, the woman behind the hugely popular Instagram account @70sHouseManchester, has been collecting 70s homeware in one form or another since she was a child, thanks in part to her father’s job as an antiques dealer. . Although there is something about the 70s that he really likes, there is a clear connection back to his childhood.
“My parents thought it was really funny because I was repurchasing things they had in the 70s. The parasols I have in my dining room look like the ones my parents had in the 60s and 70s when they lived in London and that bed in my bedroom until I was 13 and it was mysteriously lost.loved and like a child it anchored me in my childhood and it was a wonderful time to find it again almost like a security blanket.
This sense of sensuality continues in the stories of other pieces of paper, says Natasha Landers, a curator in Walthamstow who loves interior design. “I am a child of the 70s and the designs make me very happy as they remind me of the pieces we had in my house when I was growing up. I really like that each piece will have a story behind [it] Last year, he bought a coffee table at school, the lady who sold it to me, it was her late parents’ house, when I put it in the car , said he remembers playing cards at the table as a child.
There are many reasons why people are attracted to the 70s and the 21st century. For others, it is only the gut that draws the decade’s shape, form and color. “If you look at that piece of Evelyn Redgrave fabric that I put on my wall,” said Estelle, “with big colors and oranges and yellows… . ‘ I’m sure some are going ‘Eurgh’.
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For some, it’s a very blatant rejection of “modern beauty.” Isabella Bondo, a student living in Denmark, found the traditional Scandinavian style “ugly, clean and boring.” “In Denmark, it seems that everyone has the same style of interior design. If it’s something like modern design, I’m not into it. What’s important to me when it comes to interior design Home personality and personal style. I don’t think modern art of design.”
It is also a refusal to do. Yvonne Chappell, who works in education and lives in Scotland, first became attracted to interiors in the 70s when she and her partner moved into their house, which was built in 1973. are seen all the time. The 70s home of that time. At the age of 24, I grew up in a throwaway society where styles change quickly and things don’t look the same (I discovered this when I bought a large parcel. the broken one) Seventies furniture can be found in very good condition until it was today; the quality of the furniture clearly depends on the time. I like the idea of seeing what’s done well and done a hundred years ago.”
We can thank (?) this epidemic for improving certain aspects of 70s design. With access to the outdoors restricted by cordon measures, the desire to bring nature indoors both literally and figuratively has grown. The demand for houseplants and other types of farming shows no signs of abating. Similarly, painting a warm, earthy tone for a space can be linked to the growing movement to bring nature into our homes, says interior designer Nicola Holden. “Another thing that grows during pregnancy is where
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